It’s February 1st and we are so thankful for it. January was a long month, right? Quarter one traditionally rolls out slowly which makes influencers uneasy as they begin planning their editorial calendars for the new year. Now is the perfect time to be proactive, approach brand partners from the past, and craft custom packages that make sense for their clients. If you are new to pitching, here are a few tips that can help you during the planning phase.
Think ahead: While we might be walking around in snow boots and worrying about Valentine’s Day, odds are the brand you are pitching is already thinking quarter three at this point. While you might get lucky from time to time and find a company with budget to burn, you will have better luck offering opportunities that roll out a bit further down the line.
Give several options: When crafting your pitch deck, suggest a low, medium, and high buy-in. Again, this gives you some space just in case you come across a brand that happens to have some extra money lying around that they are still trying to allocate. It happens – and it happens more frequently than you think. A simple post can turn into a 6-month contract just because you offered the opportunity.
Stand out: What do you offer that your peers do not? Is it amazing video? Do you have a podcast? Are you a mom all boys? Are all your children left handed? I don’t know what your story is, but you do. Make it clear why you should be the one hired for the pitch. Anyone can take a photo or write a blog post. Or can they? Can they tell a story the way you can? Can they capture their audience the way you do? Personalize the pitch and prove why you are special.
It’s time for our weekly free download! Click here to download a brand pitching checklist to help you stay organized while you set up who you want to target this month. On average, try to pitch 5 new brands a week. That’s one new pitch a day. Completely possible if you break it down like that. And don’t forget, don’t be afraid of rejection. Not every pitch will result in paid business. But communicating at this level ensures that you continue to stay top of mind with PR companies even if you don’t win the campaign.
How often do you pitch brands on average each week? Would love to hear!
Our latest Permission to Hustle podcast is live – How We Get Everything Done. Would love it if you’d click on over to take a listen. Spoiler alert – we don’t.
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And we are so THANKFUL for all the women who have joined our mastermind. It is ROCKING and ROLLING and going strong. If you are looking for a smaller circle of like-minded individuals all going after their dreams and offering up support 24 hours a day, come and join us. Would love to have you!
Have a great weekend,
Audrey and Vera